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(make sure you scroll to the end for my pin sharing)
If you are a new blogger or new to Pinterest, you are probably wanting to use Pinterest to grow your blog or business and if you aren’t you should be! I had no idea when I started this blog how important Pinterest is for Blog and Business growth but it is the number one driver of traffic to my blog so it is important that we know how to use it!
There are so many things to learn about Pinterest and I will definitely be going into those in later posts but, I feel that people are always asking about group boards and as confusing as the topic might seem, it’s actually quite simple so yay! First things first…..
What is a Pinterest Group Board?
A Pinterest group board is very similar to a regular Pinterest board. The main difference is that the board creator can open it up to other people (contributors) that can also add pins to and share pins from this board.
Why are Group Boards and Engagement Important?
Group Boards are important because it gets your pins (business) in front of a larger audience. Now the idea behind these is also that the contributors in this group will be sharing your pins to their audience in turn, you need to be doing the same. It not only helps them, it helps you! Pinterest can tell if you are an engaged pinner.
With the recent update, Pinterest added the new “Smart Feed” which recognizes and prioritizes boards and pins based on engagement. If you are on a board where your pins are not getting engagement, stop pinning there for awhile and maybe try again later or see if your original pins are getting more action later down the road. After some time, if things aren’t changing for you then you can leave the group.
You can track engagement on Tailwind. What? Haven’t you joined Tailwind yet? It’s okay, wait until you’re ready and when you are, click my referral link HERE for $15 credit or $30 credit if you sign up before June 17th. I will also get credit so thank you!
How can I tell if the board is a Group Board?
In this first image, I show you a regular board of mine (Social Media Tips and Tricks), this one probably looks like your boards. I also show you what a group board (A Fashion Group Board) looks like amongst my other boards. Now not all group boards say “Group Board” so what you are looking for is the circle of contributors in the bottom left corner.
Another way if you still aren’t sure is to open the board and you will see the multiple contributors at the top. Again, Jenna is great about making it easy for us by listing it as a group board but this is not always the case.
Where do I find Group Boards?
There are so many different ways to find group boards but, I am giving you 3 ways that I feel are the easiest and most time efficient to find the boards you need within your niche!
Here is my list of 101 Niche Perfect Group Boards that I made JUST FOR YOU! I am a contributor on many of these boards and after some research, I have added additional boards for people in other niches so that you can find your “Niche Perfect” Board.
You can just search for them on Pinterest. Did you know that? Maybe I’m the only one that didn’t at first but in case I’m not, check out the image below. Do your niche search, once that is completed, use the drop-down menu to filter your boards. Easy right!?
Steal from your favorite influencers! Just kidding, this is not stealing lol. The best part about our favorite influencers is that we “know” and trust them right!? For the most part, they are contributing to some great group boards so, head on over to their accounts and check out their boards. Click on the ones within your niche and read about how to apply and then do just that, apply!
So you found some great boards now, how do you join them?
Make sure you read the rules instructions of the board to make sure you even want to join or if they are even accepting new contributors. In my opinion, too many rules is a no go for me. Also, no rules aren’t great either because the engagement probably isn’t great if people are just dumping and leaving.
Now if you do want to join them, what’s next? Boards Owners will likely ask you to first, follow the board and then follow them. They will be (I haven’t seen otherwise) the first contributor to the group (remember my image above showing contributors?). Once you have done that, they will ask you to shoot them an email, shoot them a message on Pinterest OR feel out their form. I love the form thing because I don’t have to think about it lol. They ask me questions and I answer and them wait for my invite. If they are requesting an email or message, I shoot them an email from my email account listed on my Pinterest with the name of the group board as the subject, a brief sentence stating my interest in joining the group and my Pinterest email, Pinterest Account, and Website. I have attached an example below.
Once you have been accepted, you will get an invite in your Pinterest Message Box, just accept and it will show up with the rest of your boards. Also, know that it may take weeks to be accepted. Don’t get discouraged, we are all busy and that’s all it is. If you want, you can send them a follow-up message.
How do I pin to My Group Boards?
Okay so now it’s time to have some fun! If you are manually pinning, you can just manually pin directly to the group board. Pin your new Pins and Hottest Pins first. If you are new, pin all your pins but ONLY pins YOUR pins to group boards and then pin boards FROM the group to your personal boards for your followers.
If you are on Tailwind, you can make board lists of different boards. It is super cool and definitely a time saver! You can pin your pin to multiple boards all at once and then they will be scheduled out to the best times for your followers. It’s pretty awesome!
Do you have a PIN that I can share?
So, hopefully, this post was helpful and I really hope you grabbed my “101 Niche Perfect Group Boards“! Let me know your thoughts! Also, if you have a pin you want to be shared, send it my way! I would love to share it and I would also love if you shared this post! Thanks, Lovelies!